Registration Date: 12-30-2021
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Bio: It can be difficult to find inspiration when it comes to link building when you don't look at the big boys. This example of a mid-size company utilizing its own resources and some ingenuity to build a lasting backlink profile will serve them well for years to come. A large part of the reason for this success is that they completely rebranded in March 2021, changing their name from TransferWise to Wise. In order to become the highly-ranked site they are today, numerous tactics were employed, including building scalable landing page templates and optimizing hundreds of landing pages, developing a custom CMS to boost their SEO, optimizing their content for featured snippets, and, most impressively, seamlessly migrating millions of pages to their new domain. Rather than focus on how they built a huge number of backlinks, we will focus on how they developed quality backlinks.

Attracting Links Through Valuable Products
Its quick international money transfers and multiple currency accounts make Wise a valuable provider of international money transfers that is not available anywhere else. Sound like anyone you know? The product itself might not be important, but if you offer something hard to find anywhere else, then you've already got the ingredients for strong backlinks. There is actually no need to even lift a finger. The fact that you have the best product in your market makes you the go-to for bloggers, media organizations, online shopping sites and the like. That's the easiest way to build links when you can just sit back and wait for the links to start coming in.

Even so, it's not wrong to run some public relations campaigns to boost backlinks.

Buzz Creation With Punchy PR
Perhaps you think that your products or services speak for themselves and thus no need for flashy videos or the like. Well, thats probably true. Video flash gets people's attention, and attention equals backlinks. The fact that these publications have high domain authority scores themselves makes your PR stunt seem even more effective.

In spite of all this fluffy stuff, you are always on solid ground when it comes to your values. This was accomplished, among other things, by starting an online petition against hidden fees for foreign currency transactions. In your industry, do you regularly observe anything that makes you clench your teeth? What are we waiting for? Why not stand up, shine a light on it and try to end it? If it's an underhanded strategy, you probably wouldn't want friends with a company that uses it. Your efforts will be noticed by publications that monitor your niche. Your website will get even more relevant backlinks from this approach than glitzy or lighthearted PR campaigns.

Maintaining Affiliate Programs
Initially, Wise used monetary rewards to incentivize friends to invite friends to try their service. This strategy has nothing to do with backlinks, but it could be beneficial to your SEO efforts as well. To stress the point, Wise also created an affiliate program for website owners whereby they were rewarded for referring site visitors to their affiliate links. Due to the fact that these are Nofollow links, they won't add anything to your backlink profile, but they will serve to raise awareness about your business through relevant communities. This, in turn, will produce backlinks that will be of value.

Link building is the key to success
Together, these strategies can dramatically improve your backlink profile. These solutions may not all be as simple and straightforward as they seem. If you'd rather leave link building to the experts, we can help. Having spent years building out solid backlink profiles for all types of businesses, our team is ready to assist you today. Try us to get started!
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