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In order to convince another webmaster to link to your site, you will soon learn that simply asking is not the most effective strategy. Even if you have a reciprocal offer to offer, the tit-for-tat model has become so worn out that many webmasters and SEOs have stopped paying attention. Couldn't you take a more collaborative approach instead? We'll learn more about how that works, but first, let's cover some basics.
Content is King
As difficult as it is to hear, the quality of your content is the most important factor that determines your backlinking prospects. Link building won't help you if you don't have anything that people want to link to.
First and foremost, you'll need to develop content that will soon become popular. It does not need to be a giant dissertation, but it does need to include meat that people can dig into and come away with a greater understanding of your topic. You may also give someone the highlights and ask them to write the piece for you if writing is not your thing.
As an alternative to an old-fashioned blog post, you could also create an embedded video or podcast. If your industry changes frequently, podcasts may be a great way to keep people up to date and, more importantly, to ensure they will keep returning.
Discover where you can help your content
The collaborative approach becomes evident here. Reaching out to high-traffic websites with similar content to yours and pitching it is likely to fail. A good strategy is to find a website that has some content but does not meet one of your content's needs in an area where you excel.
Google Search is a simple way to accomplish that.
Just look for content similar to yours that talks about certain topics in depth that you ignore. You will get content written by people who lack your experience in certain areas, which is your opportunity to reach out to them and tell them about your expertise, and, incidentally, your link.
Backlinking Outreach: The Collaborative Way
It is common practice when people have content they think everyone should link to just because it is so awesome to shout it from the rooftops, or in this case, in an email. Simply tell someone that you have this great piece of content they should check out and link to if they like it. It is a straightforward way to do it, however, it probably will not get you the response you were hoping for.
The best way to go about this is to look at it like you're on the same team. You're not trying to brag; you're asking how you can help them out in this specific area where you're pretty sure you have more knowledge than they do.
Hence, you should discuss their content and how your expertise can complement theirs. First of all, you are acknowledging what they have; secondly, you are offering to share and promote your expertise in this area. That was the point of the email. One key point is that you do not even offer your link in the initial email; rather, you say something like:
X strategy was a very helpful suggestion from you. Have you ever tried y? Unless you don't want to do that, I'd be happy to work with you. Just let me know when you have time this week, and we'll set up a call.
You are offering to assist before you ever ask for a link. Thus, they know that you know what you're doing in this field, and are more willing to engage with you.
In this call, you do not want to sell your services; just provide them with some information and engage them. You can let them pick your brain for a bit. Then, whether you end up on the phone with them or not, you can ask about the link placement almost as an afterthought.
This approach pays huge dividends. In addition to generating more links, it also helps you establish yourself as an expert in this particular niche, as opposed to just sharing your content. In the future, that can present some interesting opportunities.
A link that illustrates how effective the Teammate Technique can be can be found here.
It is evident that there are many effective approaches to link building; however, they all take considerable time and effort. Building your backlink profile is very important to you, but you simply do not have the time to do all the work yourself.
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